How do you feel every time eBay announces more changes?

If you are a small to medium size eBay seller, you are probably struggling to stay in the game.

Dealing with surprises can be rough, but there is a powerful alternative - let me explain...

From: Steve Lindhorst, eBay Instructor
Date:

Dear eBay Seller,


Steve Lindhorst

I’ll bet you didn’t know much about selling things on the internet until you found eBay. You can probably even remember the first thing you sold. (Mine was a sales brochure for 1960 Ford trucks.)

eBay used to be a lot more fun. Seems like just about anything would get bids. I once listed a bent up Oneida soup spoon that I found in the road in front of eBay’s headquarters, where I worked at the time. I listed it to show one of my eBay University classes that virtually anything would sell.

It got 14 bids and sold for $4.95.

I wouldn't be as confident today. I’ll bet things have changed for you too. Where did all the customers go? Take a look at this article from the New York Times:

Customers are still out there - but they're shopping on Amazon!

In case you are wondering, this is by no means a "bash eBay" book. Rather than trade one marketplace for another, I'll show you how to get the best of both worlds. By selling on multiple channels you can double your online income. This is a realistic, unemotional approach to the problems facing eBay sellers.

Let me ask you. If you were fishing, and you weren't catching any fish, would you keep fishing the same spot? Of course not!

There are a LOT of fish in the Amazon.

Do you still think of Amazon as just a place to buy books? You really need to take another look. Some sellers are making a killing selling the same products they sell on eBay, to an entirely different customer base.

Ask yourself...

Are your eBay sales better than they were a year ago?
Have you wished there was another place to sell your stuff?

Have any of these recent changes affected
your business?
  • eBay Store listings appear in search results – then disappear!
    - Jan./Mar. 2006

  • “Rebalancing” the marketplace – eBay Stores fee hikes
    - August 22, 2006

  • Detailed Seller Ratings instituted - April 30, 2007

  • Neutral Feedback counts toward negative rating - July 2007

  • Changes to eBay’s fee structure – a discount? or a fee increase?
    - February 2008

  • "Best Match" becomes default way of sorting search results
    - March 2008

  • Digitally delivered products banned
    - March 31, 2008

  • Sellers no longer able to leave negative comments for buyers
    - May 2008

  • MORE changes "to be announced"...how will they affect your sales?

    • On April 4th, General Manager of eBay North America, Stephanie Tilenius, said: "expect to see bold change and faster change in the future." She also said, "by this time next year eBay.com will be unrecognizable in comparison to today."

Sometimes it feels like eBay is the competition!

I could go on, but you get the point. eBay sellers are feeling jerked around as eBay tries to figure out who they are.

A while back, I bought some books at my local thrift store. I got home, looked them up on eBay, and I was pretty disappointed. No bids. Then for some reason I checked over at Amazon. They were listed there for twice as much! I was pretty skeptical, but I thought, "what the heck, it's free to list."

Yes, it's free to list your products on Amazon. You pay nothing until you have a sale.

I figured out how to list books, and within 24 hours I had my first sale - $35 for a book I paid $.50 for! The first month I sold nearly $1000 worth of books on Amazon and they were all thrift store purchases. One was a book called “Zeckendorf” a biography of a real estate tycoon.  I picked it up at Goodwill for $3. It sold a month later for $239 on Amazon.

Could I have made more on eBay? with an auction? Well, at the time, the last copy of Zeckendorf had sold on eBay for only $168. So Amazon was the better choice.

As an old eBayer, of course the next thing I thought was, “I’ll bet I could sell other stuff here.” Well, turns out you can sell all kinds of things on Amazon.

What do you sell?
Vintage collectibles? Electronics? Kitchen gadgets? Pet supplies?

Search Amazon below and see if you're missing sales:

Anyway I wanted to sell other things, and that's when I hit rough road...

Since I was a National eBay University instructor, I am quite familiar with eBay's efforts to educate their sellers. I expected Amazon to have an education program too.

No such luck.

Amazon.com is like the real Amazon - a jungle. Different terminology, different layout, it was very confusing, and I’ve been selling online for years!

Google wasn’t much help either. Try doing a search for “learn Amazon” or “Amazon classes,” I’m not afraid you’ll find my competiton. There isn’t any!

Sure, I found some free articles, and Squidoo pages but most were terribly out of date, some were just plain wrong, and most of the authors have no idea how to actually teach.

Even Amazon's own Seller Help is all over the place. When I asked for a simple tutorial, an Amazon rep told me there is no single place to go to learn to sell on Amazon.

There is now.

So many eBay sellers were asking how to sell on Amazon. What they needed was a straightforward, plain-English guide to the basics of Amazon. I started months of research, gathering information from Amazon and eBay forums, articles on the internet, and my own experience.

I even got a lot of help from Amazon Seller Support over the phone.

Oh did I mention that Amazon has phone support for their sellers. In the book I'll show you how you can get them to call YOU at a time YOU specify!
And you’ll get to talk to a real, understandable, human being.

I took all this information, and drew on my experience teaching eBay classes to create a guide that helps eBay sellers expand (or completely move) to Amazon. It’s called:

“Selling on 'the River' - The eBay Seller's Guide to Selling on Amazon.com"

The book is packed with easy to follow, step-by-step instructions to get you started. You'll also get tips and advice, screenshots, explanations of terms, and a couple of video tutorials I’ve created to show you how to list your products on Amazon. Just follow along!

The title is a nod to the eBay Discussion boards. It seems many discussions that mention "Amazon" have mysteriously been deleted. Clever eBayers began referring instead to selling on “the River” so as not to offend "the censors." (Some trivia for you: The Amazon is the largest river in the world, by volume.)

Here is some of what you'll learn:
  • Amazon Seller Fees
    • No upfront fees, and NEVER an Unpaid Bidder

  • Types of Amazon Seller Accounts
    • Good, Better, But which is best?

  • How to create a Product Detail Page Amazon will approve
    • This is way different than eBay.

  • How to Optimize Your Listing and Stand Out
    • Your eBay skills will come in handy here.

  • Pricing Strategies for Amazon
    • How having the lowest price by a penny can hurt you.

  • Packing and Shipping
    • I’ll show you how to use PayPal to create pre-paid, trackable shipping labels for your Amazon orders.

Guess what? While I was writing that last point, I received an email from Amazon saying I sold a golf book I picked up at a local thrift store. I paid $4.50 for it. The book just sold for $295.00 on Amazon! Sweet! My car payment is covered this month for $4.50 out of my pocket!

eBay expert, Skip McGrath says:

“I have been selling on Amazon for two years with only minor results. Within the first 15 minutes reading Steve’s book, I saw three big things I was doing wrong. I put down the book and logged into my Amazon account and started making changes. Bang! When I woke up this morning I had a $227 sale for a product that hasn’t made a sale in over two weeks.

Unlike many authors and gurus, Steve Lindhorst is the real deal. He doesn’t just write about stuff –he actually does it first. When you read Selling on The River you are reaping the benefit of actual experience.”

Skip McGrath
www.skipmcgrath.com


TameBay's Sue Bailey says:

“Selling on ‘The River’ can get just about anyone selling on Amazon. Actually, if you’ve never sold a thing online anywhere, this ebook is still exactly what you need to get started. Clear and straightforward text is matched with plenty of screen shots, and there are even a couple of videos to take you through listing processes. I’d strongly recommend it to anyone even thinking about selling on Amazon.”

Sue Bailey
www.tamebay.com


Amazon Merchant, Randy Smythe says:

“I've read the book and think it would be a very valuable tool for those sellers who want to expand their business to Amazon.

You could spend hours upon hours trying to figure out how Amazon works or spend a few minutes reading Steve's book and start listing immediately. IMO, this e-book should be required reading for eBay sellers on the move.”

Randy Smythe
www.myblogutopia.com


Jim Cockrum, Author of "The Silent Sales Machine Hiding on eBay" says:

Steve - great job. Amazon.com isn't just about books anymore is it?! This is the right book at the right time. There is no need to rely only on eBay when Amazon.com offers such a great opportunity for the small seller. You've taken the mystery out of selling on Amazon.

If you sell on eBay you owe it to yourself to take a look at this book. It's an eye opener.

"Silent" Jim Cockrum
www.SilentJim.com
Internet Entrepreneur and Educator


Lisa Suttora of WhatDoISell.com says:

“Selling on the River” is THE book for eBay sellers who are ready to expand their business to the Amazon sales channel! Not only does it explain HOW to get started selling successfully on Amazon, but it also provides valuable insights into the difference between the two selling eco-systems. Selling on the River is laid out in any easy to follow step-by-step manner.

Sellers of all levels can be up and running on Amazon immediately after reading this book. For anyone who has been looking for the ‘bridge’ to help them expand from eBay to Amazon (or brand new sellers who want to start with Amazon), Selling on the River opens the doors to an entire new marketplace filled with customers and opportunity.

Lisa Suttora, Founder/CEO
www.WhatDoISell.com

Listen, with this book you can literally be listing on Amazon within 24 hours. You can download the ebook now, read it, and list one of your products from eBay. Tap into that huge new customer base now!

Maybe you're still wondering, does it work?

Read these unsolicited reader testimonials:

“Hi Steve,

Is there any way to count how many times we all at one time or another, have wasted our hard earned money on some useless product? I heard about this book from Skip McGrath, so I took a deep breath and thought, "Well, here we go again."

I ordered the book and now I'm yelling WHOOPEEE!!!!! Everything was a breeze and the following morning I had my 1st sale on Amazon.

Thanks Steve, This girl ain't putting all her eggs in one basket anymore!!"

Trisha
Double Eagle Antiques


"Steve,

Just had to tell you I appreciate your ebook. It's priced right and I can understand it. I have purchased a number of ebooks and many are so technical I cannot understand them. I appreciate the slow and deliberate start you suggest for Amazon, it really fits my plan. This is good, solid info."

Mary Rose


"Hi Steve, Thank you! Thank you! Thank you!
You have made my life easier, with this book. I was reading it as it came off my printer and it is written in language that I can understand and with instructions that I can follow.

It is my pleasure to do business with someone like you that goes the extra mile to guarantee customer satifaction.

Continued success and blessings to you,"

Janice L.

Join thousands of others who've begun selling on 'the River' -

You'll get:

"Selling on 'the River' - The eBay Seller's Guide to
Making Money on Amazon.com"
ebook
(with video tutorials)

As a Bonus, I'm including
"25 Things eBay Sellers Must Know about Selling on Amazon"

- a 2-page Quickstart Tip-sheet

Many readers have had success within one day of their first listing. (Your results may vary.) But I don't want you to waste your money "prospecting" for what might be a rare item. So I'm including a second bonus! It will show you how to check Amazon before you buy, using your cell phone!

Added BONUS - "How to Scout for Top Sellers with Your Cell Phone"

 

Get the whole package for only $29.97.

And just in case you're nervous that after you read it all and it’s not for you - don't be. I offer an 8 week guarantee on the ebook.

If after reading and implementing the steps in Selling on the River you can't make money selling on Amazon, email me and I will give you a refund.

That makes your purchase 100% risk-free.

(NOTE: You'll see a download link
on the receipt page - this IS NOT a print book, it's an eBook and is available immediately - no waiting for the mail. So you can get started today!!)



Wishing you much success,

Steve Lindhorst

© 2008 SellingOnTheRiver All Rights Reserved
Contact theDock (at) SellingOnTheRiver.com